Is it ethical for a company to put up sponsored links on Google on search terms for their rivals? How do you judge business marketing ethics?
I was doing a random search for Reebok and Adidas and what I saw on the sponsored links on Google horrified me.
What do you have to say? Should Nike continue their practise?
Or better still, what has Adidas or Reebok has to say about their rivals placing sponsored links on Google on their search term!
Oh I’d just noticed something really interesting too. Adidas search listing is about 3 times more than Reebok’s. Where has Reebok gone wrong in their marketing?
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May 9th, 2009 at 1:44 am
its great that you noticed this! i was randomly searching nike as well for proving a friend about its unethical practices, when i strangely noticed that not only does this company have absolutely no ethics, it also suffers from complete lack of humanity! you should write more about that!
May 19th, 2009 at 6:03 pm
haha…thanks…why did u want to prove nike has unethical practices? any other examples?