I never liked the idea of working for people. I always liked the idea of owning my own company and being my own boss. Even if I do not own the company, I fancy the idea of becoming it’s CEO. Perhaps it’s got to do growing up seeing my parents running their own small stationary business. I did not know how I got interested in business, but very early on, perhaps in late primary school, I found the daily business section in newspapers fascinating. Around 13-15 years old, I started reading business books. Books such as Rich Dad Poor Dad, Jack - Straight from the Gut, Who Moved my Cheese are exceptional books which greatly influenced my outlook in life. I immediately liked the idea of me being a CEO. Also I started realising I did not want to spend my entire life running the rat race just to be a CEO. I want to be a CEO young.
Hence I shall now let this inner dream of mine be public. I want to be a young successful CEO by 30. The only way I can achieve this is to set up my own company.
I had dabbled in business since secondary school. It was never big ventures but I would like to document them here, to write my thoughts and my reflection about them here. I would like to write learning points and mistakes that I have made so that these thoughts will be eternal over here.
I shall start with my first 2 business forays which are really small and minute sometimes I think I should just exclude them. For the first story. I said earlier that my parents operate a small stationary shop. Well, my mom brings me to the office everyday after school. When I was 14 years old in Form 2, I realised that perhaps, I could take or buy stationary from my parents cheaply and sell them at market rates to my classmates. There was this ink pen that was pretty slow moving in my mom’s office. My mom agreed to let me have it for free and to sell it to my friends. Went to school and managed to sell some, but I figured out it was not worth my time and effort. It was too small a monetary value to bring about significant profit unless sold in large quantities. So I ditched that idea.
Around the same time I started learning some BASIC programming. I coded a simple maths program to help us out on some simple maths stuff we were learning in school. I managed to sell several of that programs for a few ringgit each to my classmate. Thinking back now, I was either a damn good salesman or my friends are simply too rich they just bought the programme to shut me up. Either way I learnt that programming a unique software can make you rich, but only if you can be a good coder to code some really valuable stuff to solve some problems. I did not develop my skills further and so the coding experiment never progressed.
Then when I was 16 years old, blogging was all the rage in town. People are earning lots of money catering to all kind of niches on the internet providing information for the world. I saw an opportunity here too. Since I was an avid participant of contests (radio, online, on-ground, etc - you named it, I’d most likely won something somewhere), I figured out I could start a blog and start aggregating contests from around Malaysia. And I could also write some interesting blog posts on increasing the chances of winning certain kind of contests. They are tricks in the trade, trust me and sometimes they work. I wanted a dot com brand and bought myself MalaysiaContests.com (I allowed it to expire after 1 year). The blog started out pretty fine, but soon I realised it was hard aggregating all the contests from everywhere. Again, it’s just simply not worth doing. My learning point here was that, there was money to be earned through blogging, but it required insane amount of work to keep it updated and as a student, there was simply not enough time I could devote to this side project without having my grades affected. Luckily I gave up on it and concentrated on my studies and extra-curricular activities which yielded benefit to me a year later.
In Form 5, my friends and I started doing crazy stuff in school. We created crazy videos of each other and thought of creating a community of links of crazy videos. We started 69Tribe.com (Again I allowed it expire after 2 years, but not before it created some controversy while I was in Singapore studying, haha) to allow a platform for us to connect with the rest. This time this project went a little futher with cooperation from our friends, but the lack of technical skills hindered us from creating what we had in mind. We did not have the costs nor the connections to get a technical person to create our visions. Soon after SPM everyone else splitted up (I went Singapore, Bryan went NS in Terrenganu etc) and we kind of abandoned our project. As said, controversy cropped out and I removed all the content there and made it my GP blog in Singapore and milked some money out of it writing paid posts.
Now for some real business dealings. After SPM I was offered the chance to do A-levels in Singapore. It was not an easy life down there. I did not experimented with much business ideas down there because the hectic pace of life and the difficulty in passing exams kept me on my toes. I had to get an average of Cs for exams to keep my scholarship but even then it was hard. However despite that busy schedule, after my year-end promotional examination in JC1, I saw an opportunity to exploit a frequently cited term in Singapore - Mugger. However this term is used not in its standard English meaning. Well, the standard meaning is ‘A person who assaults others in order to rob them’. But in Singapore it simply means a person who studies a lot and has no life. Somehow the Kiasu attitude of Singapore at times made each other proclaim others as Muggers, Closet Mugger etc (My school is known as the Mugger school, wtf right?). In Singapore it was made to look uncool to be a Mugger and cool to be a Slacker (and if you can score in exams while slacking, it’s an added bonus!) I decided to exploit this already made Singapore brand by printing t-shirts - I’m a Slacker (front)/You Mugger (back) and the also the opposite version - I’m a Mugger (front)/You Slacker (back)


I printed the Maroon version first. Took a risk to print 40 (20 for each design). It was not a small amount of money k. I printed it in Singapore because of the obvious ease instead of having to get it in Johore, thought this would increase my profit margins tremendously. I sold one shirt to Julian, the guy in the picture with me and that was all was needed. Thank you Julian, you did the promotion for me. Living in a hostel of 450, there was a ready market. I did not have to promote the shirt. I just wore it and it self-promoted. In other words I was a walking advertisement. The fact that Julian was an extremely popular figure among the Indonesians helped me a lot. The shirt was a marketing success. It was it’s own advertisement. The more people wore it, the more others are intrigue with the novelty of the idea. And before long I started receiving many calls to buy the shirts. It was not long before I ran out of stocks.
Thus I had a reprint in the dark blue colour. This time I made 50 (25 each). I did not dare take a bigger risk because it was already nearing the school holidays and most people would have left for home. However, most of the dark blue shirts were sold out too. I’d easily broke even and made a small decent profit from it. I started toying with the idea of bringing this brand nationwide (ok, islandwide since the Singapore island itself is a nation, haha) and penetrating other hostels since scholars are my target market. The holidays dashed any plans I had, and after that the following insane schedule of school, extra-curricular activites etc made me forget about any business plans that I might have. You see Singapore, it’s your education system that is depriving people from exploring a lot of possibilities (read my Musings of the Singapore Education System here). Had I been more confident of my grades, I would not have thought twice about expanding this Mugger/Slacker brand. Perhaps I could still expand this if I were to study in Singapore after this, but I doubt so. In other words I missed the boat.
Well, the first learning point from this venture was to get your product endorsed by a popular figure. It works and no wonder companies are paying millions to get celebrities endorse products. They just have the mojo factor to boost sales. Secondly, an idea must be strong and unique, possibly exploiting a certain inherent tendency that was already there. Lastly, when printing t-shirts, always have more smaller size shirts and lesser larger size shirts. Use a Christmas tree system to determine the breakdown of sizes (eg S-30, M-25, L-15, XL-5 XXL-2) to be printed. This ensures that there would not be much unsold stock after this.
At the same time, Bryan, my best buddy started out an Eat & Sleep brand in Malaysia. Created t-shirts bearing this brand and it took on pretty well among friends and strangers. He sold 50 tees of a really simple design of Eat & Sleep Sdn Bhd. And thinking that he did all this while he was undergoing NS in Terrenganu is even better. 2 years down and after I’m done with Singapore, we met up to talk about opportunities. Youth 09 was around the corner and we decided to sell ILoveKL t-shirts to a crowd of 20000. We took our biggest risk to date and printed 200. Read more about my in-depth experience selling ILoveKL t-shirts here.

So that’s about it. All my business experiences documented here with learning experiences. Well, I hope you are inspired to start your own businesses and avoid the pitfalls that I have had.
Anyway, I’m starting on another huge online youth project. It’s gonna cost quite some investment on my part. This time I’m doing some real homework in doing market research and planning. I have 8 months to see this project to a success. I will keep you guys updated on it soon.